Why pilgrims come
A sacred place worth the journey.
The Franciscan basilica is home to Our Lady of Zapopan and the destination of La Romería, the enormous annual return procession recognized by UNESCO as intangible cultural heritage.
TraditionCatholic
The pilgrim’s guide
What makes this visit meaningful
Visit the home of the small image whose annual journey through metropolitan Guadalajara culminates in one of the world’s great public Marian processions.
01
The traveling image
Learn how the Virgin’s yearly visits connect parishes across Guadalajara.
02
The October 12 return
Witness the culmination of a ritual cycle sustained across generations.
Feasts, anniversaries & celebrations
La Romería: return of Our Lady of ZapopanThe annual return procession draws immense crowds; verify the current route, Mass schedule, and transit closures.